New Packing for Aiya’s Matcha Zen Cafe Blend Sticks

April 10th, 2014

Matcha Zen Cafe Blend

Aiya’s Matcha Zen Cafe Blend Sticks have undergone a packaging change! We’re happy to announce that our new stick packaging features an easy-tear film for ease of use. The new packing also has the benefit of usage directions on each individual stick, meaning it’s now easier to use and share with others!

For our wholesale clients, the new packaging has an additional feature: individual sticks now have their own bar code. This means that our Zen Cafe Sticks can be sold by the box or individually, promoting quick and easy point-of-sale purchases in a variety of different ways for retailers.

Check out the product page for more details on our Zen Cafe Blend products! For any questions about our new packaging or anything else regarding our Zen Cafe Blend series, please feel free to e-mail us at info@aiya-america.com. 

Aiya Matcha Holiday Sale – Easter Sale 2014

April 4th, 2014

April Showers are underway and we’re only a few weeks out from Easter. Painted eggs and sugary treats are popping up all over, so why not add a little green to that list as well? To sweeten your tooth, Aiya is happy to announce its very own Easter Sale! Starting  tomorrow and available exclusively to consumers of our Aiya brand, our Matcha Cooking Grades, Zen Cafe Blends, and Aiya Matcha accessories are all 15% off until Easter Sunday!

From April 5th until April 20thconventional and organic 100g bags of Cooking Grade Matcha, all Aiya Zen Cafe Blends, and Aiya Matcha Accessories are all 15% off. Just enter the promotional code “easter2014” (no spaces) at checkout to receive the discount!*

 

For those of you looking for a few recipe ideas to get you started, take a look at our Matcha recipes here.

 

If you have any questions or would like further clarification, please do not hesitate to contact us at contact@aiya-america.com.
To take advantage of this deal and start shopping right now, head over to the Aiya Consumer Store. 

*Discount is only valid for cooking grade Matcha, Aiya Zen Cafe Blends, and Matcha Accessory orders placed through AiyaMatcha.com’s consumer store from April 5th 2014 at 12:01 AM PST until April 20th 2014 at 11:59 PM PST.  Aiya reserves the right to terminate this promotion at any time without prior notice.

Aiya Matcha Monthly Radiation Test Report Available – April 2014

April 2nd, 2014

The radiation test report is available for our April 2014 shipment.  It once again confirms that all of our Matcha and loose leaf teas are safe for consumption.  Copies available upon request.

 

Aiya Matcha Apr 2014 Radiation Report

Natural Products Expo West + Engredea 2014 – Aiya Matcha

March 13th, 2014

This past weekend was the Natural Products Expo West and Engredea show. Every year it is held at the Anaheim Convention Center. Its always a a great show and a extremely busy one at that. Every year it seems to just grow and become bigger and bigger. The amount of exhibitors at the show is just crazy. All main halls from hall A-E were full, they even used a exhibit hall that was below ground, they had another room up on the third floor, and they started to expand into the neighboring stadium.

The show itself is always fun to walk around and check out the new trends are, and to see what new products some of your favorite companies have or are coming out with soon. You can find everything in the natural category whether it be food, drink, cosmetics, personal care, and even pet care.

This is one of the biggest shows that Aiya America attends every year. The amount of attendees and traffic are off the charts and its a good way to build awareness of your brand and products. Since last year we’ve been setting up a booth on both the Natural Products Expo side to engage the consumers as well as a booth on the Engredea side that is more focused on ingredients and connecting with manufacturers or other businesses.

During the show we sampled our Ceremonial Matcha in making traditional Match tea as well as a Matcha green tea smoothie using soy milk. In addition to that on the Endgredea side we showcased chocolates utilizing our Matcha green tea, black tea powder, and rooibos powder as an ingredient.

The show itself seem to pass in a blur as it was really busy. Now that it is over its time to recover from the madness. We’re eager to see if the Natural Products Expo West and Engredea show will continue to grow in size, and whether they have already hit there limit.

Aiya Matcha Monthly Radiation Test Report Available – March 2014

March 5th, 2014

The radiation test report is available for our March 2014 shipment.  It once again confirms that all of our Matcha and loose leaf teas are safe for consumption.  Copies available upon request.

Aiya Matcha Mar 2014 Radiation Report

Aiya Matcha Holiday Sale – White Day 2014

March 3rd, 2014

Who said that giving chocolate treats had to end with Valentine’s Day? White Day – the day of giving back to those who treated you on Valentine’s Day – is just around the corner in Japan. And with spring on its way, we here at Aiya think this is the perfect time to put just a bit more green into your favorite treat!

Following the excitement of Valentine’s, Aiya Matcha is happy to give you one more chance to make your culinary masterpiece – The Aiya White Day Special!

For the first two weeks of March, and exclusively to consumers of our Aiya brand, all types of Aiya Cooking Grade Matcha are once again 20% off. Simply enter the discount code “WhiteDay2014” at checkout to save 20% off all 100g bags of Conventional and Organic Cooking Grade Matcha in your cart. This deal is only good until March 14th, so make sure to take advantage of it before it’s too late!!*

For some inspiration on what to make, please check out our full recipes page!

Please feel free to contact us if you have any questions at contact@aiya-america.com!

To start shopping, head on over to the Aiya Matcha Consumer Store!

*The WhiteDay2014 discount code is only valid on 100g bags of conventional and organic cooking grade Matcha ordered through aiyamatcha.com from 12:00AM PST on Mar 1, 2014 until 11:59PM PST on Mar 14, 2014 at consumer pricing. Aiya reserves the right to terminate or alter this promotion at any time without prior notice.

The Aiya Matcha Emerald Experience: Valentine’s Day in Japan

February 10th, 2014

New for 2014, in addition to sharing Matcha news, recipes, stories, trade show news, and all things Matcha, we are excited to start a new feature of the Aiya Matcha Blog – The Emerald Experience.  In this series of posts we are going to share a bit more about Japan, its culture, and some of the traditions that shape the land from which the Matcha you drink everyday comes.  For our first post, we are going to talk a little bit about a Western Holiday that has taken on it’s own unique shape in Japan – Valentine’s Day.

JR Valentine's Promotion

 

While the traditional image of Valentine’s Day in western culture is that of men buying flowers, cards, chocolates, etc for the women they love, in Japan the opposite is the cultural norm; generally speaking, on Valentine’s Day in Japan, women give gifts to the men in their lives.  And while giving flowers and cards is slowly becoming more popular, the most common gift women give is chocolate (either handmade or store bought).  Handmade chocolate in particular is the preferred gift as it is seen to have more thought, sincerity, and effort put into the gift-giving process.  The chocolate-giving custom is, in fact, so widespread that most Japanese chocolate companies make over half of their annual sales in the week leading up to Valentine’s Day.

Culturally speaking, the meaning behind adult women giving gifts is also different; it may be genuinely romantic or may be simply polite.  In addition to expressing their feelings for the one(s) they are romantically interested in, Japanese women also make chocolates for their bosses, male friends, co-workers, and other men in their life.  Chocolates given under these conditions are referred to as “giri chocolate,” chocolate given to be polite and not exclude anyone in the social/professional circle.  This practice is similar to how American elementary school children hand out bought/handmade valentines to all their classmates and not just the object(s) of their affection.  To more clearly show their feelings to that special someone, women will include an extra gift or something special along with using more expensive or better quality chocolate in the gift they give.  The Japanese call these “honmei chocolates,” or chocolates that express true feeling.

As a final point, it is important to note that the cultural expectations surrounding Valentine’s Day are slowly shifting in Japan.  In recent years, the pressure to give giri chocolates is decreasing as young women are starting to make more chocolates for their close female friends in addition to their romantic interests.  In this way, the meaning behind Valentine’s Day in Japan is shifting more in line with how it has shifted in the West – a celebration of both romantic and platonic love.

Aiya Matcha Holiday Sale – St. Valentine’s Day 2014

February 7th, 2014

Who says everything on Valentine’s day has to be red? This year, rather than buy the same old chocolates and flowers, why not make that special someone a sweet Matcha treat from the heart instead?

To help you start this new tradition, Aiya Matcha is excited to announce an all new sale for 2014- The St. Valentine’s Day Sale!

Starting today and available exclusively to consumers of our Aiya brand, all types of Aiya Cooking Grade Matcha are 20% off. Simply enter the discount code Valentines2014 on checkout to save 20% off all 100g bags of Conventional and Organic Cooking Grade Matcha in your cart. This deal is only good for one week so make sure to take advantage of it before it’s too late!!*

For some inspiration on what to make, please check out our full recipes page!

Please feel free to contact us if you have any questions at contact@aiya-america.com!

To start shopping head on over to the Aiya Matcha Consumer Store!

*The Valentines2014 discount code is only valid on 100g bags of conventional and organic cooking grade Matcha ordered through aiyamatcha.com from 12:00AM PST Feb 7, 2014 until 11:59PM on Feb 14, 2014 at consumer pricing. Aiya reserves the right to terminate or alter this promotion at any time without prior notice.

Aiya Matcha Monthly Radiation Test Report Available – February 2014

February 3rd, 2014

The radiation test report is available for our February 2014 shipment.  It once again confirms that all of our Matcha and loose leaf teas are safe for consumption.  Copies available upon request.

Aiya Matcha Feb 2014 Radiation Report

Winter Fancy Food Show 2014 – Aiya’s Matcha Green Tea

January 28th, 2014

Last week was the annual Winter Fancy Food Show in San Francisco. During the time we were up in San Francisco the weather was beautiful. Usually this time of year San Francisco can be bit chilly, but to our surprise the weather was very mild and pleasant. The weather was perfect to enjoy a relaxing cup of Matcha green tea or a nice warm Matcha latte. The Fancy Food Show is always exciting and you can always expect to have a good show. There is always a good turn out, the exhibitors are great, and plenty of opportunities can present themselves which can make for the start of a good new year.

Every year the Winter Fancy Food Show has a great turnout with many exhibitors and plenty of attendees. Being that Matcha is viewed as a superfood, attending a trade show like the Fancy Food Show is a great way for us to meet the type of customers that enjoy Matcha. California is known to be liberal and full of people that tend to seek healthy, alternative ways of living, so San Francisco feels like a natural fit for Matcha. The traffic at our booth is always good at this show, and it’s a good way to see people’s attitude toward your product up close and learn what new trends may be emerging.

For those that love food, the Fancy Food Show is a great opportunity to discover new items and see what items are about to come out onto the market. What is also great is that all these items are available for purchase somewhere on the market. There is always a great mix of different food and beverage items whether you are looking for something healthy, organic, decadent, and so forth. Although Matcha is a healthy product, we like the versatility it has in appealing to various tastes.

This year we at Aiya are looking to grow and expand our brand into retail shops. There seems to be many opportunities for us to grow this year and we look forward to being able to provide good-quality Matcha to more people in North America. If the Winter Fancy Food Show is any indicator of how the year will play out, then we are very optimistic for what the year may bring. Matcha still isn’t as popular as other superfoods like acai berries, chai seeds, and so forth, but it’s still on the rise. 2014 looks like it may be the year for Matcha as even Coca-Cola has named Matcha one of the top 5 trends for 2014.