The newest radiation test report is available for our December shipment. It once again confirms that all of our Matcha and loose leaf teas are safe for consumption. Copies available upon request.
December has just arrived and the holidays are once again upon us! To follow up our annual Black Friday and Cyber Monday sales, Aiya is happy to bring back another yearly tradition – The Holiday Aiya Gift Set Sale. Starting today (December 3rd) and running all the way to New Years Eve, ALL Aiya gift sets are on sale.
Each Aiya gift set starts with a premium Matcha whisk and Matcha scoop in a beautiful gift box. From there you can customize the Matcha and bowl type however you like. Select a 30g tin of Matcha from our Premium, Ceremonial, or Organic Ceremonial grades and then choose a deep soil, pure white, or black pearl Matcha tea bowl to go with it. In addition, each set also comes with an Aiya DVD covering how your Matcha makes its way from a seed in Nishio, Japan to a delicious bowl of Matcha in your home. You’ll also find Matcha making tips and has an instructional video on how to make your bowl of Matcha even more like a professional tea master! An Aiya Matcha gift set is the perfect gift for any Matcha lover in your life.
Sale details vary slightly by customer type so please make sure to read over the section applicable to you:
For Wholesale Customers:
From Tuesday, December 3rd 2013 to Tuesday, December 31st 2013, ALL Aiya gift sets are 10% off. To take advantage of this offer, please enter the discount code “2013HolidayGiftSetWH” (no spaces) at checkout.*
From Tuesday, December 3rd 2013 to Tuesday, December 31st 2013, ALL Aiya gift sets are 20% off. To take advantage of this offer, please enter the discount code “2013HolidayGiftSet” (no spaces) at checkout.*
To take advantage of this deal and start shopping right now, head over to AiyaMatcha.com.
If you have any questions or would like further clarification, please don’t hesitate to contact us at email@example.com.
*Discount is only valid for gift set orders placed through AiyaMatcha.com’s consumer and wholesale stores respectively from December 3rd 2013 at 12:01 AM PST until December 31st 2013 at 11:59 PM PST. Aiya reserves the right to terminate this promotion at any time without prior notice.
Hot on the heels of our Black Friday Weekend sale Aiya is excited to announce the savings aren’t quite done yet! For one more day you can save a good deal on everything Aiya with our Cyber Monday 2013 sale. The details are below. The sale ends tonight at MIDNIGHT so don’t miss out!
To start shopping, head over to aiyamatcha.com right away!
For Wholesale Customers:
Enter the discount code “CyberMonday2013WH” (no spaces) at checkout in our Online Wholesale Store to save 15% off everything in your cart.*
Enter the discount code “CyberMonday2013” (no spaces) at checkout in our Online Consumer Store to save 30% off everything in your cart.*
*Discount only valid on products in stock at and purchased through our online wholesale and consumer stores respectively. Orders must be placed from 12:00AM to 11:59 PM PST on Monday, December 2nd to qualify. Aiya reserves the right to change the terms of or terminate this promotion without prior notice.
Aiya is thrilled to announce that our annual Black Friday weekend sale is returning for 2013! Starting on Friday, November 29th and running through to the end of Sunday, December 1st, this is an excellent chance to stock up on our teas, tea accessories, and everything Aiya at an unbeatable price!
The details are slightly different for wholesale customers and consumers so please make sure to read everything over. If you have any questions, feel free to contact us at firstname.lastname@example.org for clarification. This sale only comes around once a year so don’t miss it!
To start shopping, head over to aiyamatcha.com right away!
For Wholesale Customers:
Enter the discount code “BlackFriday2013WH” (no spaces) at checkout in our Online Wholesale Store to save 15% off everything in your cart.*
Enter the discount code “BlackFriday2013” (no spaces) at checkout in our Online Consumer Store to save 30% off everything in your cart.*
*Discount only valid on products in stock at and purchased through our online wholesale and consumer stores respectively. Orders must be placed from 12:00AM PST Friday, November 29th through 11:59 PM PST Sunday, December 1st to qualify. Aiya reserves the right to change the terms of or terminate this promotion without prior notice.
Last week the Aiya team flew out to Las Vegas for the Supply Side West Expo being held at the Sands Expo Convention Center. The showroom floor was open for two days, November 14th and 15th. The show felt rather short because we are use to attending shows that are either three or four days long.
Supply Side West is one of the biggest conventions that we attend every year. The show itself attracts a lot of ingredient companies and companies that tend to be in the nutraceutical market. Many big clients looking for what’s new and hot on the market usually come to this show. All the companies that exhibit at this show are usually companies that are behind the scene of a lot of products on the market so the everyday consumer would not be familiar with most of the companies if they were to see a list of the exhibitors.
Matcha at first glance may not seem like it would be a good fit for the nutraceutical industry because it is tea, but since Matcha has many health benefits it can easily transfer over to the nutraceutical industry. Matcha is packed full of anti-oxidants, natural energy, and a number of other benefits. Being that Matcha is in powder form it can be used in products like capsules, energy bars, protein shakes/powders, you name it. The great thing about Matcha is that it is also all natural unlike tea extracts which make it more desirable as well.
During the show we showcased our Matcha Zen Cafe Blend by making Matcha smoothies and we sampled our Matcha To Go with our Iced Matcha Tea and Matcha Lemonade. We also had tea flavored chocolates for attendees to try made by one of our customers based in Vancouver, Canada by the name of Thomas Haas. We tried to highlight the versatility of Matcha and the many uses it has.
It may because the show was only two days long so people had less time to parade around and had to really hit the showroom floor. Additionally this year we had many of our current customers attend Supply Side West and stop by at our booth. It was nice to meet people in person and put faces to the names we have been communicating with for so long.
The end of this show marked the end of trades shows for us until the start of next year as the year 2013 starts to wind down.
See you next year trade show world and happy holidays.
It’s not something many people think about and sometimes it might not even cross your mind at all but water can affect a cup of tea in a variety of ways which can alter your tea experience. The most common thing when people that drink tea will be concerned with is water temperature as different teas have different optimal water temperatures when steeping. Another thing to consider is the quality of your water and whether your water is hard water or soft water. The amount of minerals in your water can provide different results when preparing tea.
When it comes to temperature generally the more delicate teas like white tea, green tea, and even oolong tea tend to use water that is cooler than boiling. Whereas other teas like black tea, rooibos, and herbal teas use boiling water. The reason for this is if you use water that is too hot with the more delicate teas, it may bring out more tannins and increase the bitter astringent flavor in tea. Each tea has its ideal temperature of water which should be followed in order to ensure a more enjoyable cup of tea.
One aspect people probably pay less attention to is the quality of water they are using when steeping their tea. Typically speaking soft water or softer water is ideal when steeping tea because less minerals are found in the water which may add for flavonoids to the final cup. Soft water can help bring out the true flavors of the tea, whether they be good or bad and show the true quality of the tea. Those that have used hard water might be familiar with the lime scale fill that can develop at the bottom of a water kettle due to boiling hard water. Using hard water may in turn case steeped tea to have a more cloudy liquor.
We at Aiya are more experts on Matcha and Japanese green tea so we will touch base more on what kind of water should be used with these types of tea. When preparing a high quality premium Japanese green teas like Matcha, Gyokuro, or a high quality Sencha you want to make sure to use water that tends to be lower in temperature, but with a longer steep time. This is to ensure you don’t release the tannins in the tea which bring about more bitterness. This also allows one to taste the natural sweetness in the Matcha and Gyokuro due to the L-Theanine. This too is where soft water will allow one to taste the actual flavor of the tea rather than any minerals or other flavonoids from the water. When preparing what they might call lower quality Japanese green teas like Genmaicha, Kukicha, Hojicha, Konacha, etc. you can use water that tends to be a little bit higher in temperature, but the trade off is with a shorter steeping time. Over-steeping can cause tea to become bitter in taste. Below are the recommended water temperatures and steep times for the various Japanese green tea:
- Matcha – 180℉ – whisk and drink
- Gyokuro – 140℉ – 2 minutes
- Sencha – 176℉ – 1-1.5 minutes
- Deep Steam Sencha – 176℉ – 30 seconds
- Matcha Infused Sencha – 176℉ 1-1.5 minutes
- Matcha Infused Genmaicha – 194℉ – 1 minute
- Kukicha – 194℉ – 1 minute
- Hojicha – 212℉ – 30 seconds
- Konacha – 176℉ – drink immediately
Here at Aiya we prefer to use Crystal Geyser water when preparing tea because it is a readily available bottled soft water and tap water in Southern California is more on the hard side of the spectrum. Since water can vary in terms of how hard or soft it is depending on where you live we recommend using bottled water. The following is a list of bottled soft water around the world courtesy of Kasora.com:
- Volvic (France)
- S.Bernardo (Italy)
- Spa (Belgium)
- Luso (Portugal)
- Norwater (Norway)
- Viking Springwater (Norway)
- Alaskan Glacier Gold Water (United States)
- Crystal Geyser (United States)
- Rocky Mountain (United States)
- Aquator (Canada)
- Bourassa Canadian (Canada)
- Valvert (Belgium)
- Highland Spring (United Kingdom)
- Fiji (Fiji)
Remember when steeping and preparing tea water temperature is very important just as much as the quality of water used. There are those that may prefer hard water, but generally using soft water will allow you to enjoy the true quality of the tea.
This year around World Tea East thought it be best to spice things up and do something new by pairing up with the Atlanta Foodservice Show. Usually World Tea East is held in Philadelphia but this time we had the opportunity to head down south. Aiya usually does not attend shows in the southeast region so it was a nice change of pace to do a show in Atlanta.
The show itself was held at the Georgia World Congress Center located right by Philips Arena where the Atlanta Hawks Play and the Georgia Dome where the Atlanta Falcons play. It was a nice location I thought and it was neat having the convention hall in close proximity to their sports arena in downtown Atlanta. The show was a 3 day event from October 19th-22nd. This was the first year for the Atlanta Foodservice Show as well as it being the first time as well so we did not know what to really expect of the show.
The Georgia World Congress Center is a nice convention center. The showroom itself was divided into two groups with all the Atlanta Foodservice exhibitors on one side and the World Tea East exhibitors on the other. This made it easier to distinguish between exhibitors for those looking to specifically visit specific companies.
Since the convention itself was a combination of two different shows it attracted customers from two different market segments. Those in the foodservice industry and people more into specialty tea. This can be a good thing as it usually allows us the opportunity to introduce Matcha tea to those that would have otherwise never tried it, or may not even be aware of its growing popularity. Often times you find people have tried Matcha whether it be in green tea ice cream, a green tea latte or green tea frappe at a local cafe, but they are unaware that Matcha is used in these items.
During the show we sampled our Ceremonial Matcha for traditional hot tea and our Matcha To Go for iced Matcha and Matcha lemonade. The Matcha lemonade like usual was very popular especially those new to Matcha. I think the Matcha lemonade was a huge hit because in general the south can be rather hot especially during the summer months so they enjoy iced beverages. I’m going to also bet that Arnold Palmer’s are a popular drink in that region as many were intrigue to try it out.
Next year World Tea Expo will be heading to Long Beach which is local to us here at Aiya. We are looking forward to it we just might be hosting an educational class during World Tea Expo so look out for updates on that. See you then!
This past weekend (the weekend of October 19th, 2013) the Aiya sales team split in two and traveled across North America to present at two trade shows – World Tea East in Atlanta, Georgia and Canadian Coffee & Tea in Vancouver, British Columbia. We covered a lot of ground but in the end Aiya was very well represented all over North America!
For the Canadian Coffee & Tea show, Aiya sales representative Daniel Coniglio flew solo up to Vancouver to assist our Canadian partners Gerhards at their booth. Gerhards imports a number of delicious products for use in food service and a show like Canadian Coffee & Tea in particular highlights the versatility Gerhards can bring to a cafe owner. Aiya is proud to be able to say that our Matcha is one of the things Gerhards carries.
No matter the show, the busiest corner of the already buzzing Gerhards booth is always the one dedicated to Aiya. At this year’s show our menu included two drinks that paired perfectly with the chilly weekend in Vancouver – Matcha lattes and hot Ceremonial Matcha. While in years past Matcha lattes have been the clear favorite of the coffee community, it is great to see an increasing number of people asking to try the pure ceremonial and really learn to appreciate Matcha in its purest, cleanest form. We were excited to have met with so many coffee and tea shop owners looking to expand their horizons into the realm of Matcha and teas as a whole!
Aiya will be traveling to Canada again in 2014 to go to the CRFA and present with Gerhards again. We encourage our Canadian fans to keep an eye on our weekly newsletter and social networks for more details as the show approaches!
In addition to its ongoing dedication to its customers, Aiya is strongly dedicated to both its local community and the world community as a whole. As the first Matcha producer to start cultivating organic varieties of Matcha, our farmers have long employed ecologically sustainable farming practices in Nisho when growing our tea. Tea farms in Nishio are recognized as some of the most pure in the world thanks in part to the policies enacted by Aiya and our farmers who rigorously adhere to them.
Aiya also dedicates a good deal of time and energy to replenishing natural resources and giving back to the world community as a whole. Aiya employees volunteer their time to participate in biyearly trips to South East Asia to physically go and assist in planting mangrove trees. They have been consistently doing this since 2001 and to date a total of 285 Aiya employees have traveled to the Philippines, Thailand, Indonesia, and Malaysia to plant over 48,600 mangrove trees!
For the 2013 trip, two teams from Aiya went to Mahanai Island in the Philippines to contribute to the planting effort. The first team went from September 19th to the 23rd and second team went from October 3rd to the 7th. In total, 35 members from Aiya helped plant a total of 7,800 trees over the course of those 10 days. The second team even included the president of Aiya Japan himself (pictured below, center)!
Aiya takes great pride in holding itself to the highest standards in social responsibility and being able to give back to the world that gives so much to us all. We are looking forward to volunteer again in 2015!