Aiya SALE – Winning Tea at World Tea Expo

May 28th, 2015

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Aiya is excited to announce that our Matcha Infused Genmaicha took first place in the Winner’s Tasting Circle event at the 2015 World Tea Expo. This refreshing, toasty blend was judged best under the blended green tea category. To celebrate this exciting news, we want to offer you an exclusive coupon code to save on this winning tea for 2 whole weeks, from today May 29, 2015 until Friday June 12, 2015.

Please read the details below carefully as they differ for consumers and wholesalers:

For Wholesale Customers:

Enter the discount code “champion2015wh” (no spaces) at checkout in our Online Wholesale Store to save 10% off our conventional Matcha Infused Genmaicha (85g and 500g).*

For Consumers:

Enter the discount code “champion2015” (no spaces) at checkout in our Online Consumer Store to save 20% off our conventional Matcha Infused Genmaicha (85g and 500g).*

To take advantage of this deal and start shopping, head over to aiyamatcha.com.

If you have any questions, please do not hesitate to contact us at info@aiya-america.com.

* Discount only valid on the conventional Matcha Infused Genmaicha in stock at and purchased through our online wholesale and consumer stores respectively. Please note that this discount does not apply to our organic variety. Orders must be placed between 12:00 AM on Friday, May 29th 2015 and 11:59 PM PST on Friday, June 12th 2015 to qualify. Aiya reserves the right to change the terms of or terminate this promotion without prior notice. 

 

Aiya SALE- Memorial Day Weekend 2015

May 22nd, 2015

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Happy Memorial Day Weekend, Matcha fans!

Kick off this holiday of remembrance with a big sale and a tasty bowl of Matcha! What better way to compliment your delicious backyard meals than with a refreshing cup of tea? Aiya is excited to announce our Matcha Memorial Day Weekend Sale: you can save on ALL of our products from Saturday May 23rd through Monday, May 25th.

Please read the details below carefully as they differ for consumers and wholesalers:

For Wholesale Customers:

Enter the discount code “memorial2015wh” (no spaces) at checkout in our Online Wholesale Store to save 10% off everything in your cart.*

For Consumers:

Enter the discount code “memorial2015″ (no spaces) at checkout in our Online Consumer Store to save 20% off everything in your cart.*

 

To take advantage of this deal and start shopping, head over to aiyamatcha.com.

If you have any questions, please do not hesitate to contact us at info@aiya-america.com.

 

* Discount only valid on products in stock at and purchased through our online wholesale and consumer stores respectively. Orders must be placed between 12:00 AM on Saturday, May 23rd 2015 and 11:59 PM PST on Monday, May 25th 2015 to qualify. Aiya reserves the right to change the terms of or terminate this promotion without prior notice. 

Aiya at the World Tea Expo 2015

May 21st, 2015

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Two weeks ago, the Aiya team had the chance to exhibit at the annual World Tea Expo. This show was held at the Long Beach convention center – only a short commute away from our office. As Platinum Sponsors of the show with a large 20’x20’ island booth, this show was very eventful and exciting for us. Not only did we have a huge booth, but we also held a Matcha seminar and participated in the show’s Winner’s Circle tasting event.

Speaking of excitement, there was an obvious trend this year at the World Tea Expo, and it was—you guessed it—Matcha. There were way more exhibitors, compared to last year’s show, displaying their Matcha powders and products. Even the attendees were more knowledgeable about this beautiful jade green tea.  Everyone seems to be hopping on the Matcha train and we couldn’t be happier!

Because of our brand new booth, we also had a new counter thrice the size of our usual. Because of this, we were able to sample out more drinks than we normally do. Alongside our usual hot Ceremonial Matcha, Iced Matcha to Go and Matcha latte, we also sampled out a rooibos latte made with our Rooibos Zen Café Blend, a black tea latte made with our Black Tea Zen Café Blend, and soft launched our brand new product: the Aiya Taster’s tea bag line. Our newest line of tea bags consists of three organic flavors: Gyokuro, Matcha Infused Sencha, and Matcha Infused Genmaicha. The tea bags received tons of compliments on their quality and full flavor, with our favorite being: “Wow! This much flavor from a tea bag?”

Aside from making new friends and chatting with our existing customers, we also participated in some fun events at this show. First, our very own Michael Kaneko held a Matcha introduction seminar in which the participants not only learned about Matcha, but also had the chance to make their own bowls of Matcha. This seminar was a huge success, with a full room of attendants, and a surprise session at the end on how to make Koi-cha with our Premium grade Matcha. Another event we participated in was the Winner’s Circle, where winners of the 2014 North American Tea Championship had the chance to sample out their winning teas. From there, attendees stopped by to try out and vote for their favorite teas from the competition. We were very excited to hear that our Matcha Infused Genmaicha had won the blended green tea category.

The World Tea Expo has always been a fun and eventful show for us, and this year was no exception, especially with our new booth. Next year, the show is heading back to Las Vegas – its previous home. We can’t wait to see what this show has in store for us in 2016!

 

Aiya at the CDF Gluten Free Expo 2015

May 14th, 2015


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A few weeks ago during the beginning of May, the Aiya team exhibited at the annual Gluten Free Expo held by the Celiac Disease Foundation. This was our very first time at the show, and we had a lot of fun sampling out our drinks and meeting new people.

The Gluten Free Expo was smaller, and gave off a slightly different vibe than our normal shows, as it was geared towards consumers with Celiac disease or gluten sensitivity. This show was amazing in the sense that it allowed consumers with gluten sensitivity to explore possibilities of new and different gluten free foods available on the market. There were tons of exhibiting companies that we have heard of before, and which are readily available at grocery stores, such as Lays and Dole. We even saw some familiar exhibitors that we have met at other trade shows, like the Natural Products Expo West.

Our samples were very popular among the attendees, especially our tea lattes, made with our Zen Café Blend line. We sampled out not only our Matcha lattes this time, but also a rooibos latte made with our Rooibos Zen Café Blend, and a black tea latte, made with our Black Tea Zen Café Blend. As per usual, everyone enjoyed our hot ceremonial Matcha. It seems like more and more people are starting to get familiarized with Matcha.

It was a fun and interesting experience to exhibit to a different type of market, and it was definitely great getting to educate the attendees about Matcha. Some were not aware that Matcha (and teas in general) are naturally gluten free. Many were also not aware that Matcha can be added to virtually anything, such as desserts and drinks. Hopefully this opened up the possibility of more people incorporating Matcha into their diets, even if they aren’t tea drinkers in general. Overall it was a great, new experience, and we can’t wait for even more opportunities headed our way!

Aiya Matcha Monthly Radiation Test Report Available- May 2015

May 6th, 2015

Aiya Matcha August 2014 Radiation Report

The radiation test report is available for our May 2015 shipment.  It once again confirms that all of our Matcha and loose leaf teas are safe for consumption.  Copies available upon request.

Aiya’s Matcha at SCAA 2015

April 23rd, 2015

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Last weekend, the Aiya team had the chance to fly out to beautiful Seattle, WA for the annual Specialty Coffee Association of America show.  It was the second time the SCAA show was in Seattle. Held at the Washington convention center just ten minutes away from our hotel, this coffee trade show was definitely busier for us than our last.

As soon as we stepped inside, the aroma of freshly ground coffee beans filled the air. Because this was a coffee specialty show, it had a slightly different feel than our usual natural or ingredient shows. Tons of booths filled the convention center halls, mostly showcasing coffee or coffee machines, such as espresso machines and coffee grinders.  We also saw that a handful of smoothie companies were sampling out Matcha smoothies; definitely more Matcha on the show floor than last year.

As one of the few Matcha / tea booths, we were able to catch the interests of attendees walking by, often getting compliments that our samples were a nice, delicious break from all the coffee around. Others often stopped by to watch us whisk up a hot cup of Matcha tea the traditional way. It’s always a great feeling to educate and to spread the goodness of Matcha to so many people.

A lot of the attendees were café or coffee shop owners who had already heard of Matcha before, and many of them already carried Matcha in their stores. Others were looking to add Matcha lattes and ceremonial Matcha teas to their menus because of its’ increasing popularity. Some even wanted to make pastries with Matcha. Overall, it was very exciting to see so many people interested in our Matcha; hopefully by next year’s SCAA, Matcha green tea lattes will be a norm that could be found in coffee shop worldwide.  We can’t wait to see what SCAA 2016 brings for Aiya and Matcha in general!

 

Aiya Matcha Monthly Radiation Test Report Available- April 2015

April 1st, 2015

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The radiation test report is available for our April 2015 shipment.  It once again confirms that all of our Matcha and loose leaf teas are safe for consumption.  Copies available upon request.

Aiya’s Matcha at the Natural Products Expo West 2015

March 17th, 2015

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Last weekend, the Aiya team had the chance to exhibit at the annual Natural Products Expo West show held at the Anaheim Convention Center. Since this show was local to us, all it took was a short 30 minute commute. From 10am-6pm, the halls of the convention center were packed with over 71,000 attendees and 2,700 exhibitors—by far the largest trade show we’ve ever exhibited at. And although we’ve participated in NPEW shows quite a few times in the past, this was definitely the largest of them all, with exhibitors taking up the entire convention center and even spilling over to the Hilton Hotel next door.

The expansion of this Natural Products Expo West really goes to show the increasing amount of people interested in or switching over to a natural, healthy lifestyle. The natural products and organic products industry is growing fast and we’re very excited for our Matcha to be a part of that.

At this show we saw tons of new booths and products, as well as familiar ones seen regularly in grocery stores, such as Hubert’s Lemonade and Chobani. One thing we found interesting that goes hand in hand with the expansion of the natural industry is that there were a large amount of booths that offered gluten free or non-GMO products. We have a feeling that this is going to be the next big thing—good thing our Matcha is both!

We sampled out our usual 3 drinks at this show: the Matcha latte, made using our Zen Café Blend; an Iced Matcha Green Tea, made using our Matcha To Go Sticks, and a hot traditional style Matcha, made with our Ceremonial Matcha Green Tea.  These drinks were as popular as ever, and the attendees loved the new Aiya logo tote bags we handed out as well. It seemed like our booth was always crowded, with attendees stopping by to chat and have a sip of our Matcha.

Overall we had a great time meeting new people and educating others about the goodness of Matcha. This show definitely opened up the potential for new partnerships and businesses, while nurturing existing ones. Next up, the Natural Products Expo East in Baltimore! With Matcha rapidly becoming popular along with the natural and organic product industry, we’re so excited to see what kind of opportunities the Natural Products Expo East will bring us. Till next time!

 

St Patrick’s Day Matcha Cake

March 4th, 2015

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Need a delicious recipe idea for St. Patrick’s day? Use Matcha! In celebration of this upcoming holiday and everything green, I tried making a simple Matcha cake with a rich buttercream frosting. Since the Matcha naturally turns everything so beautifully green, there’s no need for food coloring in your batter, especially when mixed with light colored ingredients, like flour or white chocolate. Anyways, this cake recipe was taken and modified from blogger Molly Yeh’s Matcha cake recipe that she created for Aiya last month. The possibilities are endless for St Patricks day themed treats when using Aiya’s Cooking Grade Matcha, but we’ll start off with this yummy jade green cake for your festivities.

A couple tips: Sift the dry ingredients together for a smoother cake finish, and make sure you soften the butter to room temperature before making your frosting. I made the mistake of microwaving the butter to soften, and the icing came out a bit softer than I desired. If this happens, leave the frosting in the fridge for a bit before decorating, and make sure the cakes are fully cooled to avoid having runny icing. Happy baking!

 

Ingredients:

  • 2 tbsp Aiya Cooking Grade Matcha
  • 1 3/4 cup Sugar
  • 5 cup All-purpose flour
  • 5 tsp Baking soda
  • 5 tsp Baking powder
  • 5 tsp  Salt
  • 2 Eggs
  • 1 cup Buttermilk
  • 5 cup oil
  • 5 tbsp Vanilla extract
  • 3/4 cup Boiling water

Frosting:

  • 2 cups softened butter
  • 4 2/3 cups Powdered sugar
  • 2 tsp Vanilla extract
  • A pinch of salt

Decorations:

  • Green food coloring
  • Cake fondant

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[Directions]

  1. Preheat oven to 350 degrees F.
  2. Grease 2 round cake pans.
  3. In a large bowl, whisk together all the dry ingredients.
  4. In a medium bowl, whisk together all the wet ingredients except the boiling water.
  5. Whisk the wet ingredients into the dry ingredients and then stir in the boiling water. (It will be a very thin batter.)
  6. Pour into cake pans and bake until a toothpick inserted into the center comes out clean. Begin checking at 28 minutes.
  7. Let the cakes cool in the pans for 10 minutes, and then move cakes onto cooling rack. Make your frosting (below) and decorate as desired.
  8. For frosting, use an electric mixer to beat all the ingredients together until smooth.
  9. For decorations, knead a small amount of fondant until smooth and add green food coloring until you reach the desired green.
  10. Hand mold or use a cookie cutter to create desired shapes.
  11. Place on cake and enjoy!

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Aiya Matcha Monthly Radiation Test Report Available- March 2015

February 27th, 2015

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The radiation test report is available for our March 2015 shipment.  It once again confirms that all of our Matcha and loose leaf teas are safe for consumption.  Copies available upon request.