A couple of weeks ago, the Aiya team flew out to the Big Apple to exhibit at the Summer Fancy Food Show, held at the Javits Convention Center. With nice, warm weather and a pleasant breeze, we couldn’t have asked for a better time to visit this beautiful city. Though we normally exhibit at the Winter Fancy Food Shows in San Francisco, this was only our second time at the summer version in New York. We had a great first show last year, so we were very excited to see what this show had in store for us this year.
This popular biannual show features an endless array of specialty food vendors from all over the world. This makes it one of the best ways to keep up with the ever changing food and beverage trends of the year—especially those in trendy New York. Not only was it a great show for us, but it was also a great show for Matcha in general. Though more people knew about Matcha during last year’s Summer Fancy Food Show compared to the other shows we exhibit at, the popularity of Matcha had definitely amplified this year. Matcha flavored foods and beverages seemed to be everywhere, from Matcha drinks and ice creams, to even Matcha flavored popcorn chips. This emerald green powder was definitely the star of the show and we couldn’t be happier. Another interesting trend we noticed at this show was beet. Quite a number of companies used beet in their products, with one of them being a beet hummus. This was somewhat reminiscent of Matcha, since many companies mentioned using the beets for their striking purple hue and their health benefits.
In addition to all of the emerging trends, the Fancy Food Shows are always busy. Tons of new and existing customers stopped by our booth, eager to talk about the creative Matcha applications they had in mind. Other attendees seemed like they couldn’t get enough of our Matcha lattes and hot teas, coming back for seconds and thirds, and even fourths. Not only is it one of the busier shows, but it’s also one with more variety when it comes to trying out samples from other companies. Compared to an ingredient show, there are so many more new foods to try out. Some of the interesting (and delicious) things we sampled at this show were Genmaicha flavored ice cream and peanut butter flavored ginger chews. We’ve never tried a Genmaicha ice cream (let alone any Genmaicha dessert), so we didn’t really know what to expect. To our surprise, the sweet, creamy texture of the ice cream paired so well with the nutty Genmaicha flavor.
Overall, this was a great show for us, and we always love spreading the goodness of Matcha to more people around the world. It’s crazy to think that exactly one year ago, not too many people were even familiar with this powdered green tea. Being able to stay on top of the new trends that may soon emerge is a plus for us, too. We can’t wait to see what the next Fancy Food Show brings us.