Aiya Matcha at World Tea East 2013 – Atlanta

October 28th, 2013

This year around World Tea East thought it be best to spice things up and do something new by pairing up with the Atlanta Foodservice Show. Usually World Tea East is held in Philadelphia but this time we had the opportunity to head down south. Aiya usually does not attend shows in the southeast region so it was a nice change of pace to do a show in Atlanta.

The show itself was held at the Georgia World Congress Center located right by Philips Arena where the Atlanta Hawks Play and the Georgia Dome where the Atlanta Falcons play. It was a nice location I thought and it was neat having the convention hall in close proximity to their sports arena in downtown Atlanta. The show was a 3 day event from October 19th-22nd. This was the first year for the Atlanta Foodservice Show as well as it being the first time as well so we did not know what to really expect of the show.

The Georgia World Congress Center is a nice convention center. The showroom itself was divided into two groups with all the Atlanta Foodservice exhibitors on one side and the World Tea East exhibitors on the other. This made it easier to distinguish between exhibitors for those looking to specifically visit specific companies.

Since the convention itself was a combination of two different shows it attracted customers from two different market segments. Those in the foodservice industry and people more into specialty tea. This can be a good thing as it usually allows us the opportunity to introduce Matcha tea to those that would have otherwise never tried it, or may not even be aware of its growing popularity. Often times you find people have tried Matcha whether it be in green tea ice cream, a green tea latte or green tea frappe at a local cafe, but they are unaware that Matcha is used in these items.

During the show we sampled our Ceremonial Matcha for traditional hot tea and our Matcha To Go for iced Matcha and Matcha lemonade. The Matcha lemonade like usual was very popular especially those new to Matcha. I think the Matcha lemonade was a huge hit because in general the south can be rather hot especially during the summer months so they enjoy iced beverages. I’m going to also bet that Arnold Palmer’s are a popular drink in that region as many were intrigue to try it out.

Next year World Tea Expo will be heading to Long Beach which is local to us here at Aiya. We are looking forward to it we just might be hosting an educational class during World Tea Expo so look out for updates on that. See you then!

Leave a Reply

You must be logged in to post a comment.