Aiya Matcha at World Tea Expo 2013 – Focused Matcha Tasting Class

June 14th, 2013

In addition to presenting at World Tea Expo as a gold sponsor, a member of our team also lead the Focused Tasting Class – Innovative Ways With Matcha.  Aside from being able to connect with the tea community directly, smaller shows like World Tea are also all about education and spreading correct information about each variety of tea.  In the case of Matcha, this is particularly important as it is still a relatively new tea  on the market and there are many misconceptions/misunderstandings about it floating around.  Being able to connect directly with people who want to learn more about Matcha is an invaluable experience that we are all about.

Beginning at 8:00 on Saturday morning during the show, Daniel taught part two of our Matcha education classes.  While in years past, our education classes had focused predominately on “What is Matcha?” and getting the basics of the tea out to the community, this class focused on how to use Matcha, how to tell grades of Matcha apart by examining them, and how to incorporate Matcha into a tea shop/retail setting.  It was a very enjoyable and informative back and forth with all the attendees.  We greatly appreciate your enthusiasm, time, and dedication and hope the class was as great for the attendees as it was for us presenting!

If you have any questions or attended the class and would like a copy of the slides, please contact us at contact@aiya-america.com and we will get back to you as soon as possible.

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