Aiya Matcha at World Tea Expo 2013 – On the Show Floor

June 13th, 2013

Last weekend the entire Aiya sales team was in Las Vegas to present at the World Tea Expo 2013.  While one of the smaller shows we do in size, the World Tea shows do not disappoint in excitement and enthusiasm, delivering a truly amazing tea-centric experience.  This year’s show, in fact was one of the busiest we have seen.  It really is a testament to the growth of tea in North America.  Being able to re-connect with current customers as well as meeting budding tea enthusiasts looking for new and exciting tea products is something we do not experience at any other show we do.  2013 in particular was one of the best shows for us in recent memory.

The weather in Las Vegas was consistently blistering at over 100 degrees every single day of the weekend but the buzz at our booth was even hotter.  As you can see from the photos below, we had a 10′ x 20′ booth this year and took advantage of double the space to highlight our Matcha products as well as our premium Japanese loose leaf teas.  In the three distinct drink stations we had set up, visitors to our booth were able to enjoy Matcha lemonade and iced Matcha green tea made with our upcoming product Matcha to Go directly out of a drink dispenser.  The center station featured our flagship Ceremonial Matcha while station three was all about our premium line of loose leaf tins offering samples of our Premium Gyokuro, Premium Sencha, Matcha Infused Sencha, and Matcha Infused Genmaicha.  With so many different Japanese teas to enjoy in a number of ways, our booth was consistently busy from the beginning of the show until the end of the day each day.

In addition to our in-booth presence, Aiya’s Daniel Coniglio taught a focused Matcha tasting class on Saturday morning to a dedicated group of Matcha fans who wanted to learn more.  We also participated in the North American Tea Championship, taking home top awards in categories for Blended Tea and Green Tea.  All in all, Aiya had a large presence at the show and had a great time doing so!

We invite you to check out the photos taken from the show floor and contact us at should you have any questions or would like more information!

2 Responses to “Aiya Matcha at World Tea Expo 2013 – On the Show Floor”

  1. Louella says:

    May we have the recipe for matcha lemonade, please?

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