Aiya’s Matcha Takes Over Natural Products Expo West + Engredea

March 13th, 2013

The Natural Product Expo West and Engredea Show took place at the Anaheim Convention Center over this past weekend. This show is one of the biggest consumer shows every year. It is always busy with a lot of foot traffic as people come to check out all the natural products that are out on the market whether it be food, beverages, makeup, hair products, etc.

Aiya America did a show take over and you could see our products in several areas of the show. We had two booths; one set up on the Natural Products Expo West side, and one set up on the Engredea side that is ingredient based. We had our products displayed in the front of the convention center in the organic section and finally we had our products on display at the Buyer’s Best Friend booth. It appeared to help give us exposure as some patrons asked if we had two booths showing that they ended up stopping by both.

For this show we sampled our Ceremonial Matcha making traditional tea and our Matcha Zen Cafe Blend making Matcha smoothies. On the Engredea side we also were giving our samples of Matcha chocolate that uses a white chocolate base made by one of our clients.

The booth on the Engredea side of the show seemed to be positive as we had many people that were interested in the possibility of using Matcha in various products. The booth on the Natural Products side had plenty of traffic and help spread the word about Matcha as we educated the masses about Matcha and how to determine a high quality Matcha from a low quality Matcha.

Apparently this year the Natural Products West Expo set a new record for how many attendees and companies that exhibited at the show by drawing more than 63,000 industry members and 2,428 exhibiting companies. With all this exposure we can only hope that Matcha continues to draw interest and grow.

Leave a Reply

You must be logged in to post a comment.